Summary: Baby boomers use social media as social networks millennials and generation z as ego networks for this reason for the former it can do good

Generational clash also on social networks. And not only because of differences in opinion, as often happens when different people are compared, but also on the use and satisfaction of the platforms. As young people abandon classic services such as Facebook and Twitter, in favor of alternatives such as Instagram and TikTok, a generation claims to be fully satisfied with the proposals of Mark Zuckerberg and social.

that of Baby Boomers, or those born between 1945 and 1963, who have found in Facebook and the like even a tool to improve the quality of their lives. what is shown by new research developed by Security.org and entitled Is Social Media Ruining Your Life ?.

From the data collected in the survey, on a sample of social users representative of the US population, it emerged that Baby Boomers are the generation most satisfied with these tools. As many as 84% of those interviewed, in fact, declare that they have improved their existence thanks to these services, a fact that does not reflect other generations, such as Gen Y.

A third of millennials, for example, express concern and pessimism about the direction social networks are taking. And precisely the generation of Millennials, roughly those born between 1980 and 2000, which declares war on Facebook and similar alternatives: for these users, social networks have worsened the quality of life and regret the fact that they were invented. 44% of twentysomethings and thirties would like to return to a world without social media, against only 26.5% of their parents and grandparents.

Of all the Baby Boomers, 70% cite YouTube as their favorite social network, although it cannot be categorized in this way, but as a video sharing platform that also includes social functions. Among the most used follows Facebook at 68%, the real kingdom of the over 55s, then Pinterest at 27%, LinkedIn at 24%, Instagram at 23%. Only 17% of Boomers use Twitter, while 9% use Snapchat.

The generational clash manifests itself above all on use. So explains Cori Colliton, head of the research:

Millennials tend to use social networks as an aspirational or personal branding tool, whether by posting exciting updates or following the accounts of the people they admire - this can have the opposite effect than hoped for, leading to FOMO.

Baby Boomers, on the other hand, don't spend as much time online as younger generations, so they don't feel their time on social media is saturated. They tend to use social media for interpersonal reasons, such as finding friends, receiving updates on their family: it causes us more positive emotions from the online experience.

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