1. Give you something first. The charities know when to give supporters a small gift, are able to obtain increases in donations as much as 75%.

2. Use the right language. pay attention to terms that would make the other feel "under pressure." In a discussion, for example, to overdo the "you" can evoke a counterproductive sense of antagonism. "You should finish the job" sounds more accusatory: "I am excited, because that work is not yet finished."

Another trick is to resort to nouns rather than verbs, when you want to push towards a given outcome. It is seen, for example, you ask, "How important is it for you to be a voter in the elections tomorrow?" Leads to an increase in the influx of 11% compared to when you asked "How important is it for her to vote? . More great ways to be persuasive in verbal and nonverbal communication often repeat the name of the other, imitate his body position and watch it often in the eye.

3. Be inconsistent with rewards and punishments. The operating conditioning psychology shows that altering the rhythm in which are given positive reinforcement or small disincentives to certain actions is, in the long run, a more effective strategy than propose them after each behavior to reward or punish.

4. Ask also something that you do not care. It can work for two reasons. First of all because it opens the way: a "yes" uttered in response to a small request, will pave the way for a second so (the one you're interested in).


5. Harness its physiological reactions. Translated: if the first date to the movies and you want to impress, choose a horror movie. She (or he) will be energized for the film and then think - unconsciously - to have excited for you.

From Focus