Summary

1) speaks in his own language: Willer has shown that when the conservative instances are presented "wound" of liberal values, such as equality and fairness, liberals are more inclined to accept them. The same goes for conservatives, more willing to consider the proposed liberal positions if, for example, in terms of respect for authority.

2) A study published in April of Science says that is enough 10 minutes to break down prejudices. The method relies on the fact that people are more inclined to believe deeply in something, if you come alone, and not if someone bombards statistics. It starts with ask them to relate their experiences and then, with a series of questions, you bring it to reflect on the points of contact between her past and the idea that we want to support, but making sure that you find them alone, with an active research process. The goal is to bring out the common interests of human beings, rather than focusing on the differences.

From Focus