In late February, the Viral Hippo Instagram account posted a photo of a black square.

Nothing original, and yet, in just 24 hours, the post has racked up more than 1,500 likes.
One would naturally think that i like are from bots instead have been applied to real-user profiles.
However, none of the owners of the profiles of person has clicked on the little heart of Instagram.
The excellent result of the photo was achieved thanks to a pay service that puts like and comments automatically a series of posts.
BuzzFeed has tried to investigate this business testing it firsthand.
The service in question is called Fuelgram and although the purple formal point of view the terms of service Instagram, continues to be operational.
The Fuelgram users for a few dollars a month, can provide access to your Instagram profile to the service so that put places like and comments to the photos in their place.
In practice, Fuelgram creates an artificial advantage authentic engagement Instagram account.
Sometimes the posts that are pumped artificially become so popular as to induce the Instagram algorithm to spread them further and end up directly in the Explore section of the application.
In the article by BuzzFeed that examines the question, is detected as well as established brands in the US such as Walmart, Kroger or Aquaphor products for the skin, do rely on Fuelgram.
In their case, the litmus test that reveals the presence of the network is that many of the users who like to put post Hippo Viral they put like also to the post of the listed brands.
The companies have not responded to the request for a news site comment and even the spokesman for the company made it clear that the service will be blocked from Instagram.

From Vice