The mechanisms that drive us to buy
In the world of communication it is not only important to the message you want to convey, but also the context. For example, it is easier to recognize a word like "tasty" when associated with the image of a beautiful inviting dish rather than in a can of paint. Research conducted in 2002 by psychologists at Columbia University (New York) has shown that the response to the advertisement of a car can change depending on the used background. If it is green and carpeted with coins, the user's attention will be directed mainly to the price of the vehicle, when it is red, for example, with images of flames, will polarize the interests of the beholder on safety equipment.